For Immediate Release: November 30, 2005 Contact: Linda Slater Dowling info@studentformula.com 800.709.2727 fax: 847-223-5678 Nutritional Institute announces All-natural Brain Boost™ Costs less than Red Bull™ ______________________________ Grayslake, Ill.-Students under stress or in need of an effective "lift" after an "all-nighter" of studying or partying usually reach for either a double espresso or a can of an "energy drink" like Red Bull™. Now, for less than half the cost of a cup of Starbuck's™ coffee, there's a convenient and healthy alternative that may be even more effective in enhancing brain function. Brain Boost™, a natural product developed by the Nutritional Institute, offers more kick than artificial stimulants, without harsh "highs" and "lows." . According to the Nutritional Institute, although momentarily effective, coffee can rob the body of the very nutrients needed to sustain energy: water-soluble vitamins B and C. The stimulant effect of coffee wears off, within a couple of hours, often leaving more fatigue and headaches in its wake. Canned "energy drinks" such as Red Bull™ also have a downside. The primary ingredients in such drinks are sucrose and glucose: sugars. Eating a candy bar can provide a "sugar rush," but the energy is short-lived, and followed by a "crash" as the body tries to adjust insulin levels to compensate for the onslaught of sugar. Brain Boost's power comes from natural energy and brain function enhancers derived from nutrients, extracts and herbs. It boosts energy, creativity, concentration and alertness without the "crash" of artificial stimulants or sugar. While other stimulants might cause headaches after use, Brain Boost™ actually helps eliminate headaches, and may decrease the incidence and severity of hangovers. "When I take Brain Boost at night to help me study, I wake feeling refreshed in the morning, even if the day before felt like a marathon," said Wisconsin student Eric Wicks. "I can study harder for longer and don't have to take as many breaks." Provided in capsules, available either in convenient single-serving packets or economical two-month bottles, Brain Boost™ offers a quick, easy, and safe way to kick brain function into high gear. Just one capsule, costing a small fraction of either a cup of coffee or a canned energy drink, provide hours of heightened energy and brain function. "It's so strong, you need so little," said Linda Slater-Dowling, founder and CEO of the Nutritional Institute. Part of the Student Formula ™ line of nutritional supplements specifically designed for young adults, Brain Boost™, like the other products in the line, was developed by the Nutritional Institute. "As I observed college students' eating and health habit, and their need for that extra boost of energy, it became clear that most were concerned about a more natural way to get that boost," Slater-Dowling said. "Student Formula's products are the best on the market for students," said Dr. Dan Rico, a naturopathic doctor, who endorses the products. The line also includes Beyond Berry™ (complete whole food protein drink), Green Latte™ (power drink), Just Chill™ (mood calmer), Bounce Back™ (antioxidant blend) and Enzyme Time (gas and bloat buster). Products all cost under a $1 per day, when purchased in one-month quantities. They are available through college bookstores and online at www.nutritionalproducts.com, where a free health newsletter is also available. Retailers interested in carrying the line can send e-mail to marketing@studentformula.com. -end-