For Immediate Release: November 30, 2005 Contact: Linda Slater Dowling info@studentformula.com 800.709.2727 fax: 847-223-5678 Nutritional Institute announces All-natural Brain Boost™ Cheaper than Red Bull,™ with lots of 'kick' ______________________________ Tough day? Rough night? Maybe you partied hard, and now have to face that 8 a.m. class. You know, the one where if you doze off for even a minute you'll miss the one thing that would help you ace the next exam. Or may you spent the night studying for today's exam. You've got all those facts crammed into your head, but now, you're too exhausted to remember them. Maybe the effort is making your head hurt. So you reach for a double espresso. Sounds good, but it will wear off in a few hours. And meanwhile, it might make you feel more jittery than alert. When it wears off, it may leave you with a headache, as it depletes your body of the water-soluble B and C vitamins it needs to fight fatigue. And at current barrista prices, it will cost you anywhere from $2-$5 for a single "dose." What about Red Bull, or a similar "energy drink?" You might be tempted to mix it with alcohol, which would counteract your intentions. Even straight-up, the first items on the label-the most plentiful-are sucrose and glucose. Sugars. You might as well eat a candy bar. As for the candy bar-well, that sugar rush will feel good at first, but in a very short time, it will be followed by a "crash" as your body tries to adjust to the insulin flooding your body, trying to counteract the increased sugar in your blood. Nutritional Institute's Student Formula™ line of natural health products offers a healthful alternative to the usual solutions for student fatigue. It's a capsule called Brain Boost™. Just one capsule can keep you going for hours. "When I take Brain Boost™ at night to help me study, I wake up feeling refreshed in the morning, even if the day before felt like a marathon," said Wisconsin student Eric Wicks. "I can study harder for longer, and don't have to take as many breaks. It's great!" "I have to admit, I had one of those late nights celebrating with an old friend from out of town, and oh, boy, did I pay for it the next day," said Rob Yoder. "I had the most incredible headache. I took one Brain Boost™, and literally a half hour later my headache was completely gone!" So strong, you need so little, Brain Boost™ gets its power from natural nutrients and herbs. The caffeine in it occurs naturally in the green tea extract, a super antioxidant that is just one part of the formula. The combination of natural ingredients in Brain Boost™ enhances circulation, mood, alertness, energy and metabolism without robbing your body of other essential nutrients. Brain Boost™-"study buddy"-is sold at your college bookstore or on the Internet at www.studentformula.com. It is available in single-serving packets, for a quick lift, or in a two-month supply of 60 capsules. The two- month supply brings the cost per day down to 40 cents, a small fraction of the cost of any of the less-effective artificial sources of energy. Brain Boost™ is part of the Student Formula™ line of natural health products designed specifically to meet the nutritional needs of young adults. Other supplements include Beyond Berry™ (complete whole food protein drink), Green Latte™ (power drink), Just Chill™ (mood calmer), Bounce Back™ (antioxidant blend) and Enzyme Time™ (gas and bloat buster). For more information, visit www.studentformula.com, where you can sign up for a free monthly newsletter about health issues of special interest to students. For more information, visit www.studentformula.com, where you can sign up for a free monthly newsletter about health issues of special interest to students. -end-